Top 5 Fashion Games on Android in Latin America in Q2 2022

The fashion game market on Android in Latin America saw notable trends in Q2 2022. Below, we explore the performance of the top five fashion games during this period, based on data from Sensor Tower.

Makeup Master: Beauty Salon from Game In Life saw a significant increase in weekly downloads, starting from 278K at the end of March and peaking at 650K in mid-April. Weekly revenue grew steadily, reaching $41 by early May and stabilizing around $14-$18 towards the end of June. The app's active user base initially surged to 1M in mid-April but gradually declined to 358K by the end of June.

Makeup Salon: DIY Makeup Artist by TapMagic exhibited a consistent rise in weekly downloads, starting from 64.6K at the end of March and reaching 452K by the end of June. Revenue also showed a positive trend, peaking at $53 in the last week of June. The app's active users grew impressively, starting at 81K in late March and reaching over 1M by the end of June.

Hair Challenge from Rollic Games maintained a stable download rate, with weekly downloads fluctuating between 194K and 332K throughout the quarter. Revenue remained modest, peaking at $15 at the start of the quarter. Active user numbers showed a slight decline, from 1.66M in late March to 1.35M by the end of June.

Makeup Stylist: Makeup Game by Gametertain experienced a remarkable increase in weekly downloads, starting at 17.8K at the end of March and reaching 543K by the end of June. Revenue saw a steady rise, peaking at $43 in the last week of June. Active users also grew significantly, from 24.9K in late March to over 1.5M by the end of June.

Dream Wedding! by MagicLab showed a dramatic increase in weekly downloads, starting at 35.3K at the end of April and peaking at 845K in mid-June. Active users followed a similar trend, starting at 33.9K in late April and reaching 1.54M by mid-June.

For more detailed insights and data, visit Sensor Tower.